11-16-11 - TOYOTA INTRODUCES SEVENTH-GENERATION CAMRY FOR 2012
• Lean Design, engaging driving dynamics
• Improved fuel economy in all models; Hybrid achieves 43 mpg
• Advanced safety and security features
• New Entune Multimedia System
TORRANCE, Calif. – Toyota introduced today the all-new, seventh-generation
Camry, America’s best-selling car for nine years running and 13 of the past 14 years. The
2012 Camry debuts a bold, sophisticated new design with a more spacious interior,
improved driving dynamics and an even quieter ride than before. With class leading safety,
fuel economy and multi-media technology added in, the end result is the best Camry ever
made. Introduced in 1983, the Toyota Camry would later establish the template for the
modern midsize sedan, setting benchmarks for Quality, Dependability and Reliability, along
with a comfortable, quiet ride. Since that time, Toyota has sold more than 15 million Camry
“The all-new 2012 Camry blends an evolution of the car’s values – such as comfort,
efficiency, reliability and safety – with a more appealing design and engaging driving
experience,” said Bob Carter, Toyota Division group vice president and general manager.
“Competition in the midsize sedan segment is the strongest it’s ever been, and the all-new
Camry is designed to maintain its long-standing leadership while also broadening its
The Toyota Camry again offers three powertrain choices, all of which have been
enhanced for 2012 to provide better fuel economy and more responsive performance. All
Camry models with the revised 2.5-liter four-cylinder engine now offer 178 horsepower, an
increase of nine hp, and 170 lb.-ft. of peak torque. EPA-estimated fuel economy figures are
25 mpg city/35 highway, and the 28 mpg combined is two more than the previous
generation Camry. The 2.5-liter engine employs Dual VVT-i (Dual Variable Valve Timing intelligent),
which controls valve timing on both the intake and exhaust camshafts for
optimal performance and efficiency at all engine speeds. The Acoustic Control Induction
System (ACIS) helps optimize torque over a broad engine speed range.
Performance and Efficiency
The DOHC 3.5-liter V6, available in the SE and XLE grades, delivers 268
horsepower at 6,200 rpm and 248 lb.-ft. of peak torque at 4,700 rpm. Enhancements to this
engine boost its fuel economy to projected EPA-estimated ratings of 21 mpg city/30 mpg
highway, the best for any current V6 midsize sedan.
The V6 uses chain-driven camshafts and Dual Variable Valve Timing with
intelligence (Dual VVT-i). To improve efficiency, the V6 features a new, lower oil viscosity
and an automatic transmission fluid warmer that brings the transmission to operating
temperature more quickly in cold weather. Higher final drive-gear ratios also contribute to
better fuel economy in the new Camry models.
The gas-engine LE, XLE and SE models come equipped exclusively with a sixspeed
automatic transmission that offers a sequential manual shift mode using the console
shifter. Intelligent control adapts shifting strategy in response to driver input, with fast kickdown.
In addition, the Camry SE exclusively offers a “D range” sequential shifting, which
allows manual shifting with the new steering wheel paddle shifters even when the console
shifter is in the “D” mode. Also exclusive to the Camry SE, the automatic transmission
features faster shift times when in “S” mode and downshift blipping control emphasizes a
sense of sportiness.
The 2012 Camry employs an elegantly simple but modern form, emphasizing a
wider, lower stance than previous models. The design conveys an “architectural statement”
through crisp, precise character lines, while a more strongly curved door cross-section and
more defined rocker panel molding (chrome accented on LE and XLE) give the Camry a
more expressive appearance.
Headlights show a more dynamic shape, with a pronounced curvature of the mainbeam
unit merging into the bumper cover. Fog lights are standard on the XLE and SE
grades. The rear lamp clusters wrap tightly into the body sides, with their top sections
extending into the trunk panel.
The Camry LE and XLE feature additional exterior chrome trim, and the SE grade
debuts its own lower-body design and exclusive fine-mesh upper grille section. The SE also
features three-part lower grille section housing fog lamps, along with black sport trim
The more prominent rocker panel moldings on the SE cleanly link to integrated front
and rear underbody spoilers, emphasizing width, and the trunk lid carries an integrated
Accentuating the new body design are four new colors. Two of the colors (Attitude
Black Metallic and Clearwater Blue) are all-new to Toyota in the U.S. Attitude Black Metallic
blends in a bright blue pigment for an intriguing take on traditional jet black; Clearwater Blue
incorporates a silver metallic pigment to lend this hue a glassy, water-like finish.
While featuring nearly the same external dimensions as the previous generation, the
2012 Camry offers a more inviting and spacious interior. A new dashboard design, modified
seat locations, redesigned seats and “lean” door, pillar and headliner trim all combine to add
both real space and greater perceptual spaciousness while also enhancing outward visibility.
Repositioning the driver’s seat and the standard tilt/telescoping steering wheel (tilt has
increased 33 percent for greater driver comfort) also aid forward visibility and enhance the
The accelerator pedal and front seats were moved forward, and the rear-seat hip
point was positioned rearward, increasing the couple distance by 0.6-inch; together with
reshaped front seatbacks help increase rear-knee room by 1.8-inch. The redesigned center
console and front edge of the rear-seat cushion increase rear middle seat legroom by two
Not as obvious are the many areas where Camry designers reshaped interior trim to
increase the feeling of spaciousness, including the A- and B-pillars, headliner
over the rear seat and door trim. In most vehicles, space is left between the structure and
the trim to yield a “clean” surface. Using a lean-car design approach, the trim more closely
follows the structure beneath it. The result is added space that contributes much more to a
feeling of comfort than the gains in mere millimeters might suggest.
Three-dimensional construction and contrasting-material textures give the new
instrument panel a feeling of depth, while the shapes themselves contribute to a more
spacious cabin and improved forward sightlines. The prominently curved center cluster
appears to float over the instrument panel, reducing its visual mass. Soft textures used on
the upper instrument panel, upper door trim, door armrests and center console armrest
contribute to greater comfort in the Camry. Stitching on the instrument panel soft padding
and matching stitching-look trim elsewhere helps to create a sense of luxury. Aluminumcolor and chrome trim are used judiciously.
Entune Multimedia System
Camry will be one of the first Toyotas to offer the Entune multimedia system. For the
first time ever in a Toyota automobile, this new system leverages the
mobile smartphone to provide a richer in-vehicle experience with fully integrated access to
navigation, entertainment and information services.
Toyota Entune debuts the first-ever support for engaging mobile apps, such as Bing,
OpenTable, and movietickets.com, along with accessing useful travel-related services, such
as live weather, traffic, fuel information (location and price), stocks, and sports. Toyota
Entune brings the largest selection of music options available to a vehicle, including
iHeartRadio’s 750+ stations, and Pandora’s personalized music service.
The audio systems combined with Entune feature a best-in-class, advanced
conversational voice recognition system that helps the driver to stay focused on the road by
eliminating the need to memorize thousands of voice commands. The system will also
allow for audio read-back and replay capabilities for text messages, with the ability to
respond by pre-set “Quick Reply Messages” such as: “I’m driving and will reply later.”
Safety and Security
All 2012 Camry models are equipped with 10 standard airbags: dual-stage advanced
SRS front airbags, front and rear seat-mounted side airbags, side curtain airbags and a
driver’s and front passenger’s knee airbag. The front-passenger’s knee airbag and rear-seat
side airbags are new to Camry.
The Camry’s body structure is designed to help absorb collision-impact forces and
help minimize impact deformation to the passenger cabin. High-strength steel is used for Bpillar
and rocker-panel reinforcements to help manage overall body deformation in the event
of certain side collisions. The seat frames also are designed to help absorb side collision
loads. The inner-hood structure and front-edge construction are designed to help reduce
pedestrian injuries in a collision.
Like all Toyota models, the Camry will feature Toyota’s Star Safety System™
standard, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock
Braking System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist. It also
features the standard Smart Stop Technology brake-override system. An electronic tire
pressure monitoring system is standard equipment.
Another available safety system, Safety Connect, can access a call center with a live
operator who can dispatch police and emergency vehicles. The system combines
automatic collision notification and a stolen vehicle locator feature, which can track the
location of the stolen vehicle via GPS and help guide police to recover it.
The new available Blind Spot Monitor uses sub-millimeter wave radar to detect
vehicles in the driver’s blind spots. When the system detects a vehicle in the adjacent lane,
it alerts the driver using indicators on the side mirrors. If the turn signal is on when the there
is a vehicle in the blind spot of the driver’s intended lane, the indicator on the corresponding
mirror will flash. The driver can switch off the system, if desired.
In vehicles equipped with one of the display audio systems and backup camera,
when the vehicle is shifted into Reverse, the audio display will show the image of what the
camera captures, along with an overlay of positioning lines representing the parking space
and distance to obstacles.
Peace of Mind Warranty Protection
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all
components other than normal wear and maintenance items. Additional 60-month
warranties cover the powertrain for 60,000 miles and against corrosion with no mileage
limitation. The hybrid-related components, including the HV battery, battery control module,
hybrid control module and inverter with converter, are covered for eight years/100,000 miles.
The Camry will also come standard with Toyota Care, a complimentary plan
covering normal factory-scheduled maintenance and 24-hour roadside assistance for two
years or 25,000 miles, whichever comes first.