2018 PriusLed the revolution. Still a brilliant solution.
 
$23,475
starting msrp
54/50
est. mpg
Prius Highlights
Toyota Safety Sense™ (TSS) Standard

Every 2018 Prius model is equipped Toyota Safety Sense™ P (TSS-P), an advanced suite of safety technologies to help you drive with confidence.

smart safety
Interior

Ultra-modern seat design, including front seats with deep bolsters, and an impressive available 11.6-in. multimedia display make the interior of Prius both smart and fun.

sport interior
Performance

A double-wishbone style multi-link rear suspension combined with the body rigidity and aerodynamics of Prius help create a stunningly smooth ride.

performance
Technology

Standard on Prius Four and Four Touring is an impressive 11.6-in. HD multimedia display. Intuitive pinch, zoom, tap and swipe gestures create a familiar tablet-like experience, giving you easy access to the features that matter most.

bold exterior

Dramatic styling

Let’s shatter all expectations. The 2018 Prius is here with an unmistakable, bold look that shakes up the status quo. Its sleek shape has been engineered to cheat the wind and win over the crowd.

LED lighting

Let’s make an unforgettable first impression. Prius features Bi-LED elements in the headlights, available integrated fog lights and accent lights, making front-end lighting that is as dramatic as it is efficient. It’s one unexpected look, and it’s ready to help you light up the night.

17-in. alloy wheels

Prius brings style to every corner. Available 17-in. alloy wheels add the right amount of attitude and ensure that all eyes are on this hybrid, wherever it goes.

A purposeful stance

The dynamic chassis helps ensure Prius is always up for some fun. A low and wide stance shows off this hybrid’s athletic appearance and helps give you a responsive drive.

LED taillights

Turn heads whether you’re coming or going. Efficient LED taillights shine bright and help complete the stylish look of Prius.

Modern interior

Get more of what you want, inside and out. Smart seat design gives everyone room to stretch out. Helping you stay in control of it all is advanced tech like a standard 4.2-in. color dual Multi-Information Display (MID) with customizable screens and an available 11.6-in. touch-screen display. And with available Qi-compatible wireless smartphone charging, you can stay powered up while on the go.

A comfortable ride

This is one smooth operator. The suspension on Prius is tuned for just the right balance of comfort and driving fun. And thanks to advanced noise-insulation techniques, those unwanted outside noises stay outside.

4.2-in. color dual MID

Stay twice as informed. The color dual high-resolution Multi-Information Display (MID) screens are customizable, so you can keep an eye on the information that matters most to you. A quick glance can show you real-time driving data, provide tips to help you improve your ECO savings, and more.

Front bucket seats

Settle in and get cozy. The front seats of Prius feature deep side bolsters for added comfort on those long drives. And with an available 8-way power-adjustable driver’s seat with power lumbar support, it’s easy to find that perfect driving position.

Moonroof

With the available moonroof on Prius, it’s easy to let the outside in. With a touch of a button, you can get a fresh breeze or a stunning view of the city lights.

Steering wheel controls

Take hold of the fun. The available SofTex-trimmed steering wheel offers tilt and telescopic adjustment for maximum driving comfort. You can also control the audio, Multi-Information Display and Bluetooth hands-free calling right from the steering wheel.

60/40 split rear seatss

The standard 60/40 split fold-down rear seats on Prius make it easier to carry those longer items, your friends, or both. Fold one seat flat to get a little extra space, or fold both for a larger cargo area.

Cargo capacity

With up to 27.4 cu. ft. of cargo space behind the rear seats, Prius lets you bring more of your favorite things along for the ride. Need to carry more stuff? No problem. Fold the 60/40 rear seats down for up to 65.5 cu. ft. of total cargo space.

Center console

When you get inside Prius, its sleek interior style is sure to catch your eye. Its center console has a removable utility tray and has been reshaped to give you more space while keeping the tech at your fingertips. Available white accents on the steering wheel, shifter and center console give this modern space just the right amount of sophistication.

Heated front seats

Settle in and enjoy some personalized comfort. Prius is available with SofTex-trimmed heated front seats, so when the weather gets chilly, the simple press of a button brings added warmth.

Double-wishbone style multi-link rear suspension

A double-wishbone style multi-link rear suspension gives Prius responsive handling and a smooth ride. And that’s just the beginning. Its condensed design takes up less space outside the cabin, so you get lots of cargo room inside, too.

Body rigidity

Smart design, advanced materials and innovative construction techniques help give Prius a strong, rigid chassis. Not only does this help contribute to greater safety and make the ride more comfortable, but this rigidity also helps enhance handling and braking performance.

Touring-tuned suspension

Prius Touring models feature unique suspension tuning to help take the fun to a whole new level. Each component has been engineered to give you a thrilling driving experience, giving you the confidence to take on your favorite twisty road.

Rear spoiler

Functional and stylish, the rear spoiler helps contribute to the wind-cheating shape of Prius. It helps smooth out turbulent winds, making for a quieter and more efficient drive.

Enhanced Parking Support

Prius features smart technologies to help take the stress out of parking. When Prius is parking or slowly pulling out of a space, the available Intelligent Clearance Sonar (ICS) scans for stationary objects, like walls or lampposts. Should the system anticipate a collision, it will emit an audible alert, reduce engine or motor output, and automatically apply the brakes. And with available Intelligent Parking Assist (IPA), this system will automatically control the steering and help guide you into an open parking space.

Qi-compatible wireless charging

No wires. Total convenience. With available Qi-compatible wireless smartphone charging, simply place your Qi-compatible smartphone or other compatible device on the nonslip surface to charge it up wirelessly.

Color Head-Up Display

Let’s keep looking ahead. The available color Head-Up Display (HUD) uses aircraft-inspired technology to project important information right on the windshield, helping you keep your eyes safely on the road. This full-color display can show your speed and Hybrid System Indicator info, and also give turn-by-turn directions.

Smart-flow climate control

Not too hot, not too cold. The smart-flow climate control system helps keep the cabin feeling just right. It’s an intelligent system too. When you’re driving by yourself, you can choose to heat or cool just the front seats, helping increase the overall efficiency of Prius.

Entune™ Premium Audio

Standard on Prius Four and Four Touring is Toyota’s impressive 11.6-in. HD multimedia display. Intuitive pinch, zoom, tap and swipe gestures create a familiar tablet-like experience, giving you easy access to the features that matter most. Access your favorite music via the Entune Premium Audio system, adjust the smart-flow climate control, or find your way with the navigation system—whatever you want to do, you’ve got the power to do it all.

Smart Key System

Get in and get on your way. When you approach Prius with the standard Smart Key System, you can easily lock and unlock the driver's-side door by touching the door handle. And once inside, you can start it up with just the push of a button.

Prius One
1.8L 4-Cyl. ECVT Hybrid
$23,475 54/50mpg
Prius Two
1.8L 4-Cyl. ECVT Hybrid
$24,685 54/50mpg
Prius Two Eco
1.8L 4-Cyl. ECVT Hybrid
$25,165 58/53mpg
Key: Standard | Available | Not Available
Fuel Economy (MPG)
Mileage estimates (mpg city/highway/combined)17,61
54/50/52
54/50/52
58/53/56
Price
starting msrp1
$23,475
$24,685
$25,165
Bi-LED projector low- and high-beam headlights with auto-off feature
Bi-LED projector low- and high-beam headlights with auto on/off feature
LED Daytime Running Lights (DRL) with on/off feature
Integrated fog lights and LED accent lights
LED taillights and stop lights
Active grille shutter
Heated power outside mirrors with folding feature
Color-keyed outside door handles
Power tilt/slide moonroof with sliding sunshade
15-in. 5-spoke alloy wheels with full wheel covers and P195/65R15 tires
15-in. 5-spoke alloy wheels with two-tone wheel covers and P195/65R15 tires
17-in. 5-spoke alloy wheels with P215/45R17 tires
17-in. 5-spoke alloy wheels with gunmetal wheel inserts and P215/45R17 tires
Touring grade unique rear bumper treatment
Two-tone (black and gunmetal) front and rear bumpers
Available as part of an options package
Piano-black side-skirt rocker panels
Available as part of an options package
Washer-linked variable intermittent windshield wipers
Rain-sensing variable intermittent windshield wipers
Intermittent rear window wiper
Color-keyed roof-mounted shark-fin antenna
Smart-flow climate control system with pollen filtration
60/40 split fold-down rear seats with center armrest
Smart Key System32 on driver's door with Push Button Start
Power windows with auto up/down
Power door locks
Auto-dimming rearview mirror with HomeLink®56
White accent on steering wheel and shifter
Matte-black center console with armrest and storage compartment
Cargo area lightweight tonneau cover
Cargo area tonneau cover
Two 12V auxiliary power outlets (one front, one rear)
Qi-compatible wireless smartphone charging44 with charge indicator light
Dual sun visors with illuminated vanity mirrors
Rear dome light and cargo area light
Two front and two rear cupholders; two front and two rear bottle holders
Intelligent Clearance Sonar (ICS)33 with Intelligent Parking Assist (IPA)53
Blind Spot Monitor (BSM)45 and Rear Cross-Traffic Alert (RCTA)62
Hill Start Assist Control (HAC)40
Engine immobilizer42
Engine
Type
Compression ratio
13.0:1
Induction system
Emission rating
Federal Environmental Protection Agency (EPA) Emission Standard
Tier 3 Bin 30
Tier 3 Bin 30
Tier 3 Bin 30
California Air Resources Board (CARB) Emission Standard
Low Emission Vehicle (LEV) III, Super Ultra Low Emission Vehicle (SULEV) 30
Low Emission Vehicle (LEV) III, Super Ultra Low Emission Vehicle (SULEV) 30
Low Emission Vehicle (LEV) III, Super Ultra Low Emission Vehicle (SULEV) 30
Electric Motor
Motor type
Permanent magnet AC synchronous motor
Power output
71 hp (53 kW)
Torque
120 lb.-ft. (163 N•m)
Voltage
600V maximum
Performance
Hybrid system net power: 121 hp (90kW)
Traction Battery
Type
Sealed Nickel-Metal Hydride (Ni-MH)23
Voltage
201.6V
Type
Lithium-ion (Li-ion)
Voltage
207.2V
Transmission
Electronically controlled Continuously Variable Transmission (ECVT)
Drivetrain
Front-Wheel Drive
Suspension
Steering
Electric Power Steering (EPS); power-assisted rack-and-pinion
Turning circle diameter, curb to curb (ft.)
33.5
33.5
33.5
Brakes
Exterior Dimensions (in.)
Overall height/width/length
58.1/69.3/178.7
58.1/69.3/178.7
58.1/69.3/178.7
Wheelbase
106.3
106.3
106.3
Track (front/rear)
60.2/60.6
60.2/60.6
60.2/60.6
Overhang (front/rear)
37.4/35.0
37.4/35.0
37.4/35.0
Ground clearance
5.1
5.1
5.1
Coefficient of drag (Cd)
0.24
0.24
0.24
Interior Dimensions, front/rear (in.)
Head room
39.4/37.4
39.4/37.4
39.4/37.4
Shoulder room
55.0/53.0
55.0/53.0
55.0/53.0
Hip room
53.4/51.9
53.4/51.9
53.4/51.9
Leg room
42.3/33.4
42.3/33.4
42.3/33.4
Curb weight (lb.)
3075
3075
3010
Seating capacity
5
5
5
EPA passenger volume (cu. ft.)
93.1
93.1
93.1
EPA cargo volume (cu. ft.)48
24.6
24.6
27.4
Fuel tank (gal.)
11.3
11.3
11.3
Size
P195/65R15
P215/45R17
Spare
Temporary
Tire Repair Kit
Premium Convenience Package:
Advanced Technology Package
Appearance Package
Two-tone (black and gunmetal) front and rear bumpers
Available as part of an options package
Piano-black side-skirt rocker panels
Available as part of an options package
17-in. 5-spoke alloy wheels with gunmetal wheel inserts and P215/45R17 tires
Safety Plus Package (included on models with "O" at no charge):
Available as part of an options package
Safety Plus Package 2 (included on models with "O" at no charge):
Intelligent Clearance Sonar (ICS)33 with Intelligent Parking Assist (IPA)53